The welcome that travelled to 18 cities
A Series C fintech was expanding pan-India. Five hundred new hires across 18 cities in a single month. The founders wanted a gift that said something real about the kind of company they were building, before any new hire had attended a single meeting.
Premium leather journals with each new hire's name and city in gold foil. Brass pen sets in navy cloth rolls. Artisan snack boxes with regional produce chosen for each city. A note from the CEO, printed on cotton paper in our signature style.
A Bangalore new hire posted a photograph of her kit on LinkedIn the evening of day one. Forty-seven colleagues commented. The CEO shared it. The company's employer brand page saw a significant traffic spike that week. Three candidates mentioned the post during interviews the following month.




